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Jeez, Salon! You couldn't have possibly opened an article in a worse manner than this! If your goal is to attract readership -- particularly the readership of hose who think that the media in general is biased for liberals, and you to be the worse of the lot, it's best not to open a story like this...
"The Remnant," which debuted at No. 1 on the New York Times bestseller list, is the 10th entry in Jerry B. Jenkins and Tim LaHaye's phenomenally popular "Left Behind" series, a Tom Clancy-meets-Revelations saga of the Rapture, the Tribulation and, presumably, the eventual return of Jesus. Last year's "Desecration," the ninth volume of a projected 14, was 2001's bestselling hardcover novel. There is probably very little overlap between Salon's readership and the audience for apocalyptic Christian fiction, but these books and their massive success deserve attention if only for what they tell us about the core beliefs of a great many people in this country, people whose views shape the way America behaves in the world.

You have just condescended to that great many people who may Google this article off the web and gave loaded ammunition to the Ann Coulters, the Andrew Sullivans, the Bernie Goldbergs, and the Ben Shapiros who treat the motives of you with contempt. Even though I agree with the article in question, and I don't doubt your assessment of your primary readership, you just shot yourselves in the foot. You want to expand your readership. You want to change minds. You can't do that if you insult those outside your circle right out of hand. That is something Ann Coulter would do.