Sterling Ambivalence (sterlingnorth) wrote,
Sterling Ambivalence

Princesses in Spandex. . .

Here is a semi-contrarian view of the Disney purchase of Marvel which kind of expands on criticisms I have of Disney as well. Disney is buying entry into a market it has been dead to for about a decade. Surprisingly, I didn't make a snide joke about it in my brief post noting it, I've been telling people who would here me that Disney has hit a brick wall; the people they seem able to relate to are tween and teen girls. I would not be surprised to learn that they have a last ditch project in the Imagineering Labs to make young boys look and behave more like young girls. That would explain the Jonas Brothers.

As recently as the 90s, Disney could themselves release films that were broad, critically acclaimed hits. Today's Disney can be described as selling fairy tale princesses to girls. What is remarkable is how much its other properties (with the obvious exception of ESPN) has femmed up. ABC TV is essentially the WB Network for grown ups (h/t Jaime Weinman). The Disney Channel, which used to be home to shows like Jet Jackson, The Jersey and Even Stevens (starring a pre-Transformers Shia LeBeouf) is now almost entirely devoted to shows starring future female Disney pop stars. Miley Cyrus. Selena Gomez (summary). Again, the Jonas. And for all of the work Disney spent relaunching little watched Toon Disney into Disney XD as a male counterpart to The Disney Channel, XD is still far more popular with girls. (Curiously, it may be because they write the boys in XD shows as having doubts and insecurities, which would make them more appealing to girls than boys. Quote the article: "Amid their tomfoolery, the lead characters sometimes turn to the camera to agonize over decisions, expressing self-doubt in a way that is reassuring to girl audiences,")

For this entire decade, Disney could not pay a boy to partake in entertainment from the castle branded company. Now the House of Mouse pins its hopes on the House of Ideas, though critics will note the ideas are still 30 plus years old. They will still need good people to execute those ideas. Whether or not Marvel has those people remain to be seen,

Originally posted on

Tags: disney
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