Has Playboy overdosed on Breasts? Hugh Hefner thinks so. He agrees that the magazine's heydays were in the 70s, back when people actually did read the magazine for the articles. Hef wants Playboy to be smarter than Maxim, so he went to the former editor of Maxim for help. But will it help Playboy move out of the shadows of Maxim and FHM, which has showed that dumb guys do read magazines -- just so long that there's more skin than words in the magazine, even if there is cloth covering up the naughty bits.